Channel 4, Lloyds Bank Set Black in Business TV Advertising Initiative – Global Bulletin

variety.com:

Naman Ramachandran U.K. public service broadcaster Channel 4 and Lloyds Bank have revealed Black in Business, an initiative to help boost up to five Black-owned businesses with TV advertising airtime worth £100,000 ($123,400) each.

The business owners will also have a bespoke TV commercial made for them and six months of tailored marketing and business support from Channel 4, Lloyds Bank and social enterprise DOES.

The initiative is designed to support to small businesses that are new to TV advertising and comes after research commissioned by Channel 4’s commercial arm, 4Sales, earlier this year revealed that Black entrepreneurs face more obstacles setting up and running their businesses than their white counterparts.

It is part of Channel 4’s Black to Front legacy, an ongoing commitment to improve Black representation on-screen and more widely in the TV industry.