CHAI Share Video for New Song “NO MORE CAKE”: Watch

pitchfork.com:

Japanese rock band CHAI have shared a music video for their new song “NO MORE CAKE.” The visual, directed by Hideto Hotta, finds the quartet smearing their faces with colorful frosting, paint, and cake batter.

Check out the full clip below, and scroll down for the single art, designed by CHAI bassist and lyricist YUUKI. “NO MORE CAKE” is “a sarcastic poke about wearing make-up,” CHAI vocalist MANA said in a press release, adding: “We feel like that you should wear make-up that you feel suits you.

Wearing make-up shouldn’t be based on the orders of someone else.” YUUKI elaborated: “Doing your make-up to look like another person is the same as applying cake to your face,” while guitarist KANA said: “We wanted the theme for this music video to