CES: Consumer Tech Association Forecast Released Along With Warning of Tariff Threat

variety.com:

Carolyn Giardina The Consumer Technology Association has released a snapshot of its annual industry forecast along with a warning about the potential impact of tarriffs.

The U.S. consumer technology industry is projected to grow 3.2% to $537 billion in 2025, according to the Consumer Technology Association’s “U.S.

Consumer Technology One-Year Industry Forecast.” However, updated CTA research suggests that tarriffs on tech could lead to a $90-$143 billion decline in U.S.

consumer purchasing power, the association announced as its annual CES show gets underway in Las Vegas. “The tech sector is America’s economic engine, driving global innovation and job creation,” said CTA CEO Gary Shapiro in a released statement. “Our positive forecast reflects the industry’s strength, but proposed tariffs threaten the deflationary power of tech in the global economy.