CEO fired after viral Snoop Dogg “giving up smoke” campaign “did not lead to sales lift planned” for brand

nme.com:

Snoop Dogg “giving up smoke” campaign “did not lead to sales” as planned.Back in November, the ‘Gin and Juice’ rapper announced that he would be giving up his smoking habit.The rapper took to his official social media accounts to share a statement that read: “After much consideration and conversation with my family, I have decided to give up smoke.

Please respect my privacy at this time.” No additional details were immediately provided.A few days after his announcement, the rapper shared that he is not giving up weed but is “giving up smoke” in an advert for a Solo smokeless stove.I’m giving up smoke.

pic.twitter.com/DDVl9Syixw— Snoop Dogg (@SnoopDogg) November 16, 2023I'm done with smoke. I'm going smokeless with @SoloStove. #ad pic.twitter.com/RwF8wnk1wp— Snoop Dogg (@SnoopDogg) November 20, 2023In the advert, Snoop is seen sitting in a chair and says: “I have an announcement, I am giving up smoke.” he added: “I know what you’re thinking: ‘Snoop, smoke is kinda your whole thing’, but I’m done with it.

Done with the coughing and my clothes smelling all sticky-icky. I’m going smokeless.”The rapper then goes on to promote the brand Solo Stove, the smokeless woodburning machines, which he has collaborated with: “Solo Stove fixed fire.