CBSN Thrives On 2020 News Explosion, Reaching 1 Billion Streams, Tripling Its 2019 Viewership
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deadline.comEXCLUSIVE: When streaming news outlet CBSN hit its goal last year of roughly 1 million streaming starts per day, CBS News Digital EVP and GM Christy Tanner ordered celebratory cupcakes for the newsroom, decorated with “1M” in frosting.In 2020, a year marked by Covid-19, a tumultuous election and weeks of uprisings against racism, CBSN has blown away its 2019 total of 327 million streaming starts.
The free, ad-supported service says it has racked up 1 billion as of this week, with a “start” defined as an engagement of any length.
Overall viewing time on CBSN has averaged about one hour.There won’t be cupcakes — or a physical newsroom to celebrate in — for a while, as CBS News has been a 95% virtual operation since March 13 due to the
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