Marvel Studios’ Captain America: Brave New World will reign supreme in its second weekend with roughly a $30M+ take as it holds on to Imax and premium screens, but watch out for NEON‘s second Oz Perkins movie, The Monkey. Currently, the Theo James-Tatiana Maslany based on the Stephen King tome looks to do around $17M, give-or-take at 3,200 theaters, but don’t underestimate this little beast from Atomic Monster (who is now partnered with Blumhouse).
The pic’s trailer blew up with 109M views as Deadline first told you, an anomaly for an indie horror movie, not to mention NEON has been cleverly stunting this movie with a funeral session church premiere, Hollywood Cemetary fan screenings, eight-foot tall Monkey statues in multiplex lobbies (which takes six people to assemble) all leading into Fandango declaring the title the best horror ticket pre-seller year-to-date (and there’s been a lot in less than two months) ahead of Heart Eyes, Wolf Man, Companion, and Presence.
Underscoring NEON’s commitment to the $10M movie; they acquired the Perkins’ pic well ahead of their July $129.6M global/$74.3M domestic success with the filmmaker’s Longlegs at Cannes last year.
NEON took U.S. rights on The Monkey in the high single digits. Get excited: there’s another Perkins pic this year from Neon with his Keeper on Oct.
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