Candle Media Acquires Gen Z Social Video Company ATTN
deadline.comKevin Mayer and Tom Staggs’ Candle Media have struck again, announcing the purchase ATTN, a social media storytelling company for Gen Z and Millennials.
Candle said today it will help provide scale, capital and expertise to accelerate ATTN’s growth as it continues “to create original content for Gen Z and Millennials across social media, network television and streaming services, in addition to growing their publishing, brand studio, creative strategy and agency services.
That includes a TikTok Studio that supports brands and influencers.ATTN’s co-founders Matthew Segal and Jarrett Moreno, and its existing senior management team will continue to oversee day-to-day operations, original content, production and studio work.The transaction is expected to close within thirty days.“ATTN: has a deep, digital-native understanding for how to cut through the noise and reach today’s audiences through engaging content on social media.
We are excited for them to join Candle and provide the benefits of their talented team’s expertise across our brands and franchises,” Mayer and Staggs said.“Partnering with Candle and their growing, talented team of creators will allow us to further this mission in a whole new way, accelerating our growth and reaching even more people with what we create,” said Segal and Moreno.ATTN launched in 2014.
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