Canadian Comedian Jus Reign Sets ‘Late Bloomer’ Series With Crave, Pier 21 Films (EXCLUSIVE)
variety.comNaman Ramachandran Canadian streaming service Crave has partnered with Pier 21 Films on eight-part series “Late Bloomer,” created by and starring Jasmeet Singh Raina, also known as Jus Reign.
The series is inspired by Raina’s life as a Punjabi Sikh millennial and online celebrity. The show follows burgeoning content creator Jasmeet Dutta as he tries to balance his ambitions for success with his commitment to his family, community and culture.
Production is underway in Toronto and Hamilton. As Jus Reign, Raina is a global social media star and was one of Much Digital Studios’ first content creators in 2015.
Raina became known for his deadpan comedic style and commentary on race and pop culture and is part of a group of storytellers who charted the way for increased South Asian representation in mainstream media.
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