Camilla Cabello Releases New Single ‘I Luv It’ Featuring Playboi Carti

variety.com:

Steven J. Horowitz Senior Music Writer Camila Cabello has officially entered her new era with the release of the single “I Luv It” featuring Playboi Carti along with an accompanying music video.

The former Fifth Harmony member has been teasing the single for weeks, uploading snippets of the track onto social media. The track, executive produced by El Guincho (Rosalia, Bjork) and co-produced by Jasper Harris (Baby Keem, Jack Harlow), features a prominent sample mined from Gucci Mane’s 2009 single “Lemonade,” and signals that her upcoming project could veer into PC Music territory.

The video for “I Luv It,” directed by Nicolás Méndez, is a surrealist assembly of vignettes, with Cabello drinking what looks like beer from a gas nozzle, clinging to a tall palm tree as a fireman cuts it down, and sitting in a hospital waiting room with an arrow stuck in her chest.

Cabello is currently gearing up for the release of her fourth album “C, XOXO.” She last released “Familia” in 2022, which featured the singles “Don’t Go Yet” and “Bam Bam” as well as guest appearances from Willow and Ed Sheeran.