‘Call Her Daddy’ Host Alex Cooper Launches The Unwell Network, Inks Development Deals With Influencers Alix Earle and Madeline Argy

variety.com:

Todd Spangler NY Digital Editor Popular podcaster and entrepreneur Alex Cooper of “Call Her Daddy” fame announced The Unwell Network, pitched as a production shingle for catering to Gen Z audiences with “unique voices that embrace social challenges and personal insecurities through honest conversation.” The Unwell Network’s initial talent signings include top creators and influencers Alix Earle and Madeline Argy, who will work with Cooper and the Unwell team to “develop a variety of multiplatform concepts and projects.” The Unwell Network will produce content and experiences for talent across categories including pop-culture, beauty, fashion, lifestyle.

The Unwell Network is a subsidiary of Tending, the media company Cooper founded this summer with her fiancé, Matt Kaplan of ACE Entertainment. “We live in a world where we are inundated with content, but The Unwell Network will be the source everyone can go to for unique perspectives exploring what’s top-of-mind today for this generation,” Cooper said in a statement.

Cooper’s “Call Her Daddy” podcast also will be produced under the Unwell banner. The popular show is available on Spotify and YouTube, under a multiyear deal with Spotify.

Earle, 22, rose to prominence with her viral “get ready with me” beauty and fashion videos and has more than 7.5 million followers across social media platforms, including 5.6 million on TikTok and 2.9 million on Instagram.