California Production Coalition Launches From MPA in Effort to Boost State Tax Credits

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Gene Maddaus Senior Media Writer The Motion Picture Association is gearing up to push for significant changes in the California film incentive, which would make it more generous to individual productions.

Gov. Gavin Newsom pledged in October to more than double the state’s annual support for Hollywood to $750 million. At the time, the governor did not propose other changes to the program.

On Wednesday, the MPA launched an effort, the California Production Coalition, to highlight deficiencies in the “outdated and underfunded” incentive program, and to galvanize support for modifications.

Primary among the concerns is that other states are more generous on a per-project basis. In California, the incentive is limited to 20% of below-the-line costs for most projects.

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