Cake Completes Deal To Buy Assets Of Rival Jetpack; Dominic Gardiner To Lead Expanded Cake Distribution Unit
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deadline.comEXCLUSIVE: Cake has completed the acquisition of assets from rival Jetpack Distribution in a move that doubles the size of its library and reduces the kids TV sales field by one.
The agreement, financial terms of which were not disclosed, comes after Cake announced a deal to buy a significant number of Jetpack’s assets last month.
We understand talks had been ongoing for several weeks prior to that. Jetpack, a well-respected indie distributor, had had been hit by the tough kids TV marketplace.
Its founder, Dominic Gardiner, and Cake Group CEO Ed Galton said it was their close personal relationship had led to today’s deal.
Read more on deadline.com
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