Total day audiences rose across the major news networks in October, as viewers started to focus more on the midterms. Viewership is still far from the blockbuster numbers seen in the last election cycle, and primetime audiences actually were down across the networks.
But there were upticks in viewership across dayparts. Fox News averaged 1.48 million total day viewers, up 5% from the same month in 2021, while MSNBC averaged 751,000, up 10% and CNN posted 533,000, up 9%.
In the 25-54 demo, Fox News averaged 206,000, down 10%, while CNN averaged 106,000, up 3% and MSNBC posted 80,000, up 1%. In addition to the midterm coverage, the month saw what may have been the final January 6th Committee hearing.
In primetime, Fox News averaged 2.29 million viewers, down 1%, while MSNBC posted 1.18 million, off by 2% and CNN was at 624,000, down 6%.
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