Byron Allen’s HBCU Go Streamer Strikes CBS Stations Deal for 2022-2023 College Football Season
variety.comJennifer Maas TV Business WriterByron Allen’s free streaming service HBCU Go has struck a nationwide licensing agreement with CBS stations that will run through the 2022-2023 college football season.Under the distribution pact between the Allen Media Group-owned digital platform, which focuses on coverage of the U.S.’s 107 Historically Black Colleges and Universities (HBCUs), HBCU Go’s sports programming will be carried on CBS owned-and-operated duopoly stations in these key TV markets: New York, Los Angeles, Philadelphia, Dallas, Atlanta, San Francisco, Boston, Seattle, Tampa, Detroit, Miami and Pittsburgh.As a result of the new CBS stations deal, HBCU Go — which recently got the rights to air premier NCAA Division 2 HBCU conference sporting events in a pact with Southwestern Athletic Conference (SWAC) and the Central Intercollegiate Athletic Conference (CIAA) — will be available in 60% of U.S.
television households and 70% African-American households. Previously, HBCU Go set carriage deals with Nexstar, Gray, Cox, Scripps, Tegna, Sinclair, Lockwood, Allen Media Broadcasting, Hearst, Circle City Broadcasting, McKinnon Broadcasting, Cowles, Graham, Block, Sun Broadcasting, Tougaloo College, Sagamore Hill and Marquee.
HBCU Go content is also available through HBCUGO.TV, Roku, Amazon Fire TV, Apple TV and the HBCU Go App.Launched in 2012 and acquired by Allen Media Group in 2021, free streamer HBCU Go will kick off the new HBCU sports season Sept.
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