Build-A-Bear Documentary ‘Unstuffed’ From ‘The Last Blockbuster’s Taylor Morden Acquired By Freestyle Digital Media
deadline.comEXCLUSIVE: Freestyle Digital Media has cuddled up to Unstuffed: A Build-A-Bear Story, taking North American rights to the doc from The Last Blockbuster‘s Taylor Morden, which features the voices of talent including Jon Lovitz, Pete Holmes, Jerry Mathers, Larry Hankin and Mike Tyson.
The film, produced in a mixed-media format including animation and storyboarded sequences, will become available on digital platforms and on DVD beginning October 3.
View the trailer above. Directed by Morden from her script, Unstuffed explores the origins of the “teddy bear” as well as the psychological importance of stuffed animals in childhood development.
Sprinkled with stories of Build-A-Bear’s lasting and emotional impact on the lives of everyday people and celebrities alike, the doc is told through the eyes of a teddy bear narrator (voiced by Lovitz) as it follows the furry footsteps of a single idea that reimagined not one, but two industries.
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