EXCLUSIVE: Veteran broadcasting executive Andy King has joined Buchwald to head the agency’s podcast division.
In his new role, he will lead the development of client podcast concepts and guide talent through the process of podcast creation, from ideation to distribution.
His hiring will also bolster Buchwald Sports, which represents athletes, sports broadcasters and coaches, at the same time strengthening the agency’s sports marketing initiative.King joins Buchwald from SiriusXM, where he served as Director of Sports Programming, managing numerous brand partner channels.
His expertise in leading high-profile talent and brands eventually led to the launch of the company’s sports podcast division, which included shows such as Let’s Go!
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