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BTS’ label HYBE named the most innovative media company of 2022

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BTS‘ music label HYBE has been named the most innovative media company of 2022 by Fast Company.Business publication Fast Company had unveiled its lists of the most innovative companies for the year of 2022 on March 8, where it announced that HYBE, which houses a number of top K-pop acts including BTS and SEVENTEEN, had been named the most innovative media company for the year.

The label had also come in as 11th overall on Fast Company‘s most innovative companies.HYBE was revered for “finding new ways to release content, reach listeners, and cultivate fandom worldwide”, ushering in a new era where “America’s hold on global pop culture is over”, per Fast Company.

The outlet cited the company’s overwhelming success with BTS, as well as its acquisition of Scooter Braun’s Ithaca Holdings last year, saying that HYBE is “creating the template for a 21st-century entertainment company as it pursues new technologies and content formats”.HYBE CEO Park Ji-won told Fast Company that this was an effort to “to diversify touch points between artists and fans and further build this intimacy” through forging “sincere [links]” between musicians and fans, which he describes as the company’s “most fundamental and powerful principle”.Speaking on HYBE’s acquisition of Ithaca Holdings, Scooter Braun explained the parallels between both companies’ visions.

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