Six of the UK's biggest broadband providers have been slammed for 'misleading consumers'. The Advertising Standards Authority (ASA), the advertising watchdog, has ruled against the companies after they all failed to make mid-contract price increases clear to consumers.
ASA said that BT, EE, Plusnet, TalkTalk, O2 and Virgin Media Broadband misled consumers. The watchdog said the providers placed important information about price rises separately to headline prices and in areas of less prominence on their websites.
The ASA ruled the ads must not appear again and told all six providers to ensure they make sufficiently clear that their broadband contracts would be subject to mid-contract price increases, and that information about the nature of such rises is presented prominently.
The rulings are part of wider work by the regulator on mid-contract price rises and follows guidance for firms that sets stricter standards on the prominence advertisers must give to important information about future increases.
Read more on manchestereveningnews.co.uk