Bruce Willis Denies Reports He Sold the Rights to His Face Amid Rumors He Would Be Getting a Digital Double in Movies

usmagazine.com:

Accept no imitation! Bruce Willis denied reports that he sold the rights to his likeness to a deepfake company that would purportedly be creating a digital double of him to appear in future films.The Die Hard star, 67, “has no partnership or agreement with this Deepcake company,” his rep told The Hollywood Reporter on Saturday, October 1, refuting rumors that the actor — who retired from acting in March after being diagnosed with aphasia — was working with the brand to create a “digital twin” of himself so he could still appear in movies.Deepcake appeared to deny the reports as well, telling BBC, “The wording about rights is wrong … Bruce couldn’t sell anyone any rights, they are his by default.”The brand, which uses deepfake technology to create a “Digital Twin” of any person, claims to have previously worked with the Sixth Sense actor on a European advertising campaign.

Deepcake’s official website features a quote attributed to Willis, in which he allegedly praises his work with the company on the prior campaign.The Armageddon star’s denial comes months after his family revealed via Instagram that Willis had been diagnosed with aphasia, a communication disorder that can affect how the patient speaks and understands language.“To Bruce’s amazing supporters, as a family we wanted to share that our beloved Bruce has been experiencing some health issues and has recently been diagnosed with aphasia, which is impacting his cognitive abilities,” Willis’ loved ones, including wife Emma Heming Willis, ex-wife Demi Moore and daughters Rumer Willis, 34, Scout Willis, 31, and Tallulah Willis, 28, wrote in a joint statement via Instagram on March 30. “As a result of this and with much consideration Bruce is stepping away from the