Bruce Springsteen stars in Jeep Super Bowl ad, his first ever commercial

nme.com:

Bruce Springsteen has appeared in his first ever commercial – watch his appearance in Jeep’s Super Bowl ad below.After resisting corporate partnerships for most of his career, Springsteen has finally become the subject of an advert after being chased by Jeep’s head of marketing Olivier Francois for a decade.The advert, which is soundtracked by an ambient score created by Springsteen and his producer Rob Aniello, tackles the theme of a need for unity, similar to that which Joe Biden preached in his inauguration speech when becoming US president last month.“Fear has never been the best of who we are,” Springsteen says in the advert, which is created at a chapel that, in a symbolic move, claims to be in the very centre of the United States..