Brooke Shields, Juliette Lewis Star in Skims's New Bras Campaign
glamour.comcast adult women of all ages in its launch campaign for its new line of bras, including stars like , 57, and Juliette Lewis, 49.“We want all women to feel comfortable in their bras, but more importantly, confident.
This is SKIMS biggest campaign yet, and I couldn't be more honored to have worked with the amazing women who brought it to life," said in a press release. "Confidence starts within, and with this campaign, we are bringing all women together to celebrate all bodies and individuality."The campaign features fifty “inspiring women” with “unique personalities” from all backgrounds and industries, “across four decades." The pictures and videos were shot and directed by Vanessa Beecroft.This content can also be viewed on the site it from.The campaign also highlights six celebrities: Lewis, Shields, actor-singer Becky G, singer Cassie, comedian and host Chelsea Handler, and actor Indya Moore.
In a charming video, Moore compares her breasts to two scoops of ice cream, and says that if they were ice cream, they would be tapioca flavor.This content can also be viewed on the site it from.Skims has been a success for Kardashian, and probably the biggest boost to the shapewear industry since Spanx.
It appears to have inspired imitators like Lizzo's Yitty line. As of January of 2022, Skims is . It is expected to sell $400 million in products this year.By Kathleen WalshBy Ana EscalanteBy Emily TannenbaumIn September 2021, , and the products earned praise across the board. “I’m already planning another haul of the triangle bralette in different colors—I can’t believe I’m saying this, but it might be my favorite bra ever,” said Glamour commerce writer Andrea Navarro.
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