Bronny James Has Unusual Marketing Value For An NBA Second-Round Pick
deadline.comBronny James may not be the best player selected in the second round of the recent NBA draft. But he is likely the most marketable, as he comes into the league with an unusual set of resources that could lead to a marketing bonanza, according to a report from Deadline’s sister publication, Sportico.
The 19-year-old son of LeBron James has a Name-Image-Licensing value of $3.2 million, according to an estimate by the On3 social network provided to Sportico.
That number, On3 says, is less than half of what it was last year, when Bronny had an estimated valuation of $7 million, thanks to deals with Google, Beats by Dre, and Nike.
That was before his lone USC season was hampered by a cardiac arrest incident, adjusting to college, and a team that was struggling.
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