Broadway continued its hard-fought post-Covid rebound last season, according to The Broadway League’s just-released annual 2023-2024 season report.
The report indicates that in the second full season after the financially disastrous shutdown caused by the Covid pandemic, total admissions of 12.3 million rose a slight 0.4% over the 2022-23 season, even as more significant inroads were made in enticing older ticket-buyers back to the theater, and international theatergoers made up the largest proportion of admission since the 2012-2013 season.
Still, the 12.3 million admissions remains considerably lower – 16.8% lower – than the record-breaking pre-Covid season of 2018–2019.
The figures are comparable to the Broadway of a decade ago, decent but a long way off from the hugely successful seasons just prior to Covid.
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