Broadway Box Office Drops 35% After Holiday Surge
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deadline.comBroadway box office was back on earth last week following the previous week’s unusual double-holiday surge, when both Christmas and New Year’s Eve fell within the same theatrical window.
For the week ending January 7, Broadway’s 26 productions grossed a total $29,681,396, a 35% drop from the previous week‘s $45,413,789.
Attendance was down about 14% to 219,787; the discrepancy between the percentages attributable to the holiday week’s high ticket prices.
Last week’s average ticket price was $135.05, $42 lower than the holiday week. Despite the total box office drop-off, most shows continued pulling in decent numbers, with 15 of the 26 productions grossing more than $1 million (and three of those taking in more than $2 million).
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