When broadcast networks preempt primetime programming for the midterms Tuesday, they will be joining up with their streaming channels, all of which will have been well into their daylong coverage of the vote.
This cycle, all of the legacy networks are looking at the midterms as a key opportunity for ABC News Live, CBS News Streaming and NBC News Now, capitalizing on an expected audience uptick to try to make the channels a part of viewers’ regular news diet.
As such, all of the channels are emphasizing the integration with the broadcast part of the business, shedding the idea that streaming is the “farm team” for the big leagues.
Broadcast figures will be part of the streaming coverage and vice versa, and the primetime hours will see simulcast across platforms.
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