Hallie Jackson John Dickerson Tom Llamas show audience Platform streaming services Hallie Jackson John Dickerson Tom Llamas

Broadcast Networks’ News Streaming Services Ready For Their Midterm Moments

Reading now: 369
deadline.com

When broadcast networks preempt primetime programming for the midterms Tuesday, they will be joining up with their streaming channels, all of which will have been well into their daylong coverage of the vote.

This cycle, all of the legacy networks are looking at the midterms as a key opportunity for ABC News Live, CBS News Streaming and NBC News Now, capitalizing on an expected audience uptick to try to make the channels a part of viewers’ regular news diet.

As such, all of the channels are emphasizing the integration with the broadcast part of the business, shedding the idea that streaming is the “farm team” for the big leagues.

Broadcast figures will be part of the streaming coverage and vice versa, and the primetime hours will see simulcast across platforms.

Read more on deadline.com
The website celebsbar.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA