BritBox International Restructures, Targets U.S. Growth & Steers Clear Of “Transatlantic Puddings”
deadline.comBritBox International, the streamer run by the BBC and ITV, has restructured, talked up U.S. growth and communicated its desire to avoid “transatlantic puddings” to a room of some of the UK’s most successful drama producers.The streamer, which is behind the likes of Hugh Laurie-starring Agatha Christie adaptation Why Didn’t They Ask Evans?, has hired NBCUniversal and Discovery alum Kerry Ball in the newly-created post of Chief Acquisitions & Commercial Officer, while moving to a two-region structure: BBI North America (covering the U.S.
and Canada) and BBI International Markets (covering Australia, South Africa, Sweden, Denmark, Norway and Finland and future new markets).Meanwhile, BritBox’s Moira Hogan has been promoted to EVP International Markets & General Manager APAC and Neale Dennett is upped to SVP International Markets & General Manager EMEA.
An EVP North America & General Manager Group Marketing Services will join soon.Reporting to CEO Reemah Sakaan, Ball, who has worked across content and technology for two decades, will be responsible for group content acquisition and commercial strategy across all regions, a number of which are relatively new additions.The two-region structure, meanwhile, will deliver on “ambitious market expansion goals,” according to the streamer, “securing our position as the world leader in British streaming.”These weighty proclamations were delivered at a swanky London showcase this morning along with a ream of new content by Sakaan and Chief Creative Officer Diederick Santer, with the likes of seasoned It’s a Sin exec Nicola Shindler and Sherlock producer Sue Vertue watching from the wings.Speaking to Deadline afterwards, Sakaan said there is “lots of headroom for growth” in the U.S.,
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