Bring Me The Horizon’s Oli Sykes’ DROP DEAD unveils unisex ANGELSLAYER collection
nme.comBring Me The Horizon‘s Oli Sykes has today (July 29) launched the ANGELSLAYER clothing line under his alternative fashion brand DROP DEAD.The singer’s latest collection is themed on Topheth, a fictional institute dreamt up by Sykes that serves as a metaphor for technology’s insidious grip on modern civilisation.Speaking about the cult-like organisation, Sykes said: “The institute [Topheth] houses other abducted children hand-picked from birth for their psychic powers and forced to become part of a process that leads inexorably to the decay and eventual death of their human selves.”`Topheth, which subjects children to horrifying experiments, also has an agenda to weaponise the children’s abilities, thus creating the ANGELSLAYERS.Included in the collection are futuristic T-shirts, skirts, tops, hoodies and jackets moulded around the dark concept, all available in unisex sizing.“Thematically this collection has created a world inspired by the tech industry’s powerful psychological mind manipulation tactics,” Sykes continued.“Most people don’t realise that lurking behind their screens and phones is a giant laboratory of psychologists, neuroscientists, and social science experts who use their knowledge of psychological vulnerabilities to devise products that hijack their minds, hooking them with a drug-like power, for the purpose of profit or brainwashing.“The ANGELSLAYERS represent a metaphor of this idea, a generation weaponised by shady operatives to believe what’s good is bad and what’s bad is good.Sykes added: “The ideas and concepts [Drop Dead] wants to promote is a feeling of unity, community, and healthy obsessions and passions.
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