The producers and key creatives behind the Live Aidmusical Just for One Day, which officially opened Tuesday night at the Old Vic, have banded together to ensure that 10 percent of every ticket sold goes to the Band Aid Charitable Trust established by Bob Geldof and others to help relieve the hunger and poverty in Ethiopia.
The trust also can expect more funds pouring into its coffers if and when the show transfers from the Old Vic into the West End — and possibly to Broadway, where its capitalization will be many times more than the approximately £6 million ($7.6 million) it cost to develop and stage in London.
The former Boomtown Rats frontman who spearheaded the landmark Live Aid mega rock concerts that took place at Wembley Stadium in London and at John F.
Kennedy Stadium in Philadelphia on July 13, 1985, featuring the biggest rock acts of the time — David Bowie, Mick Jagger, Queen and Tina Turner, to name but a few — has negotiated a deal that guarantees the trust will be the biggest benefactor both pre and post-recoupment.
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