Branded, Not Stirred: Now That the James Bond Series Is Controlled by Amazon MGM, Is It Set to Become…Content?
variety.comOwen Gleiberman Chief Film Critic It turns out they were right to kill off James Bond. Three years ago, reviewing the final Daniel Craig Bond film, “No Time to Die,” I praised the filmmakers’ decision to end the movie with the death of Craig’s 007.
I called it “the send-off he deserves” and wrote, “What happens in the climactic scene feels poetic: Bond, in a strange way, takes on the karma of all the people he has killed.” Of course, the film’s end title also assured us that “James Bond will return.” So he’s dead; and he’s coming back!
I rationalized away the slight absurdity of this by figuring that they were killing off Craig’s 007 to make way for a new one — which, in essence, is what happens every time a different actor takes over the role.
Yet in the months after I wrote that review, as I absorbed the mountain of negative reaction triggered by the decision to kill off Bond, I rethought my original judgment.
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