EXCLUSIVE: Samantha Lawrence and Jane Atkinson have joined forces to launch Media MDs. The duo are well-known figures from the UK industry and said their new agency will power-up indies that want to take their business to the next stage.
The pair bring years of high-level experience to proceedings. Their new enterprise will work with small and medium-sized labels.
They will share their combined smarts with indie clients, offering operational, financial and creative guidance. Lawrence and Atkinson told Deadline they will plug into businesses and specific services will include diversification planning, scouting investment opportunities and exploring different funding models.
Lawrence said there is a real demand from the indie market for the kind of strategic expertise the Media MDs can provide small and mid-sized independents, which often have standout creative and the potential to scale, but do not necessarily have the real-world experience of having done so.
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