Box Office: ‘Snow White’ Makes $3.5 Million in Previews
variety.comJordan Moreau Snow White is singing her way to the box office this weekend, as the latest live-action Disney remake hits the big screen.
Starring Rachel Zegler as the iconic Disney princess, “Snow White” has made $3.5 million in Thursday previews so far at the box office.
It’s projected to make $45 million to $55 million in its opening weekend, plus another $50 million internationally for a worldwide launch of around $100 million.
Based on those projections, “Snow White” will end up below the 2023 “Little Mermaid” remake, which opened with $95 million, and more in line with 2019’s “Dumbo,” which launched with $45 million. “Little Mermaid” had $10.3 million in Thursday previews, while “Dumbo” took flight with $2.6 million. “Snow White” cost more than $250 million, plus marketing costs, so it’ll need to stick around in theaters and play well with families to turn a profit.
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