Box Office: ‘Red One’ Makes $3.7 Million in Previews
variety.comJordan Moreau Halloween is over, so that means it’s time for the Christmas season (sorry, Thanksgiving) — and Dwayne Johnson is here to usher in the yuletide early with “Red One.” His Christmas action movie with Chris Evans has made $3.7 million at the box office so far in Thursday previews.
The Amazon MGM film is on track to make between $30 million and $35 million, with some projections lower at $25 million and others as high as $40 million.
With a massive budget of $250 million, plus marketing costs, it’ll take a Christmas miracle for “Red One” to become a profitable hit at the box office.
However, Amazon MGM is also focused on driving people to its Amazon Prime Video streaming service (where “Red One” will later land), so box office grosses aren’t as high on the deep-pocketed company’s wish list.
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