J. Kim Murphy “No Hard Feelings” came out on top of the domestic box office on its opening day, bedding $6.25 million in Friday and Thursday preview screenings from 3,208 venues.
Meanwhile, the top spot for the weekend is a battle between animated adventures; both “Elemental” and “Spider-Man: Across the Spider-Verse” are staying above “The Flash,” which looks to be collapsing in its second outing.
Heading into the weekend, “No Hard Feelings” was projected to launch with a mild $12 million. The raunchy R-rated Jennifer Lawrence vehicle is already outrunning those estimates, now forecasting a debut of $15 million or so. “No Hard Feelings” may lose pace to holdovers as the weekend unfolds, but box-office-king-for-a-day is certainly a higher honor than most studio comedies have achieved of late.
The once-prolific genre has fallen far from theatrical relevance in recent years, with the past few months containing an expansive slate of box office disappointments and failures, from “The Machine” to “Easter Sunday” to “Bros.” An A-list talent like Lawrence and some solid enough notices in the press — 67% approval rating from top critics on Rotten Tomatoes — are giving “No Hard Feelings” a lift above its genre peers.
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