Box Office: John Krasinski’s ‘IF’ Debuts at No. 1 With Soft $35 Million
variety.comRebecca Rubin Senior Film and Media Reporter Not exactly the opening weekend that dreams are made of. Director John Krasinski‘s “IF,” a fantasy-comedy that promises your imaginary friends from childhood are real, fell slightly short of box office expectations with $35 million.
Heading into the weekend, “IF” was expected to bring in at least $40 million in its first weekend of release. Based on Friday’s turnout, it looked like “IF” would open to $30 million but projections were revised up after Saturday’s strong showing.
Ticket sales were enough for first place — and decent for an original PG family film — but it’s a wobbly start for a movie that cost $110 million to make and many millions more to market.
It collected an additional $20 million overseas for a global total of $55 million. The good news for Paramount Pictures, which distributed “IF,” is that audiences dug the film, giving it an “A” CinemaScore.
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