Box Office: ‘Cocaine Bear’ Earns $2 Million in Previews
variety.comJordan Moreau “Cocaine Bear” is snorting up a solid opening weekend. The R-rated action-comedy earned $2 million in Thursday previews at the domestic box office.
It opened in 3,000 North American theaters Thursday night and will expand to 3,534 on Friday. Universal’s bloody, real-life tale about a black bear on a cocaine-fueled rampage is projected to open with $15 million to $17 million this weekend.
Some predictions have it opening with as much as $20 million, thanks to its positive word-of-mouth (or word-of-snout) and memeability online.
The mid-budget film cost roughly $35 million, with much of it used on the CGI bear, so a launch in the upper teens would be a good sign. “Cocaine Bear” will have to settle for second place, though, as last week’s major release, Marvel Studios’ “Ant-Man and the Wasp: Quantumania,” will continue to reign over the box office.
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