Box Office: Blake Lively’s ‘It Ends With Us’ Makes $7 Million in Previews
variety.comJordan Moreau After hitting the red carpets in support of her husband Ryan Reynolds’ “Deadpool & Wolverine,” Blake Lively is finally back on the big screen with Sony’s “It Ends With Us,” an adaptation of author Colleen Hoover’s popular romance novel. “It Ends With Us” has made $7 million at the box office in Thursday previews.
It’s projected to make between $25 million and $35 million, though some estimates put it even higher at $40 million to $50 million.
Fans of the book, which blew up in popularity on TikTok in recent years, could turn out in higher droves than expected. Female audiences in particular could drive up ticket sales, and it’s possible the Friday opening of “It Ends With Us” even beats “Deadpool & Wolverine” for that day.
However, the Marvel blockbuster is expected to conquer the box office for the third straight week and add $47 million to $50 million.
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