Trafford Centre Britain Manchester students show Digital Celebrity Software Universities Features Trafford Centre Britain Manchester

‘Boundary-pushing’ virtual 3D on-screen runway show is new ‘fashion future’

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A digital runway show was beamed onto giant screens in Manchester as a glimpse into the ‘fashion future’. Digital collections were brought to life using cutting-edge software at the city’s New Century Hall, featuring photorealistic fashion designs worn by 3D avatars.

Manchester Met final-year students showcased their fully digital collections to a front-row panel of VIP industry judges who joined a packed audience for the spectacle celebrating the university’s 200-year anniversary. READ MORE: Trafford Centre set to welcome popular Manchester food hall as it confirms second site The virtual on-screen runway show took place alongside a physical runway of real-life models in the same hall.

The event showcased the wealth of talent at Manchester Fashion Institute across all aspects of the fashion supply chain from concept and design through to buying, merchandising, marketing and communication.

From exploring gaming through digital designs to expressing high-class chic for the metaverse, the students’ influences and themes were encapsulated in dynamic digital form using the latest industry gold-standard fashion design software, CLO 3D.

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