Borussia Dortmund may be forced to lower their £100million asking price for Manchester United target Jadon Sancho this summer, according to a new report on the brand values of European football’s biggest sides.Clubs across the continent have been damaged financially by the coronavirus pandemic, due to domestic campaigns either being curtailed or played behind closed doors.A report from the Brand Finance Football Annual claims the brand value of every major side in Europe is plummeting in the wake of the crisis; with matchday, broadcasting and commercial revenues taking a massive hit.“COVID-19 has caused the total value of the top 50 football brands to decrease for the first time in 6 years,” the report reads.“Through its effect on the three.
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