Boohoo ventures into beauty with luxe-looking makeup collection featuring £3 essentials

ok.co.uk:

Do you sometimes wish you had a one-stop-shop for all of your fashion and beauty shopping needs? Wouldn’t it make life so much easier to do one simple check out with both product categories in one virtual shopping bag?

Boohoo thinks so, which is why the e-tailer has just launched a full beauty collection on its website.The new edit features a whopping 50 products, ranging in price from a bargain £3 to a slightly more indulgent £25.

Despite the vast range of products available in the collection, it’s the packaging that’s caught our attention.The neutral tones and millennial pinks are very reminiscent of Kim Kardashian’s sought-after KKW beauty range, and gives Boohoo’s edit a very luxe feel.The brand also claims to have been inspired by some of TikTok’s top makeup trends, and says it wanted to offer a low-cost way for shoppers to replicate them at home.

The range also promises to provide affordable beauty for everyone, and therefore is available in various shades to suit all complexions and skin tones.