Jennifer Maas TV Business Writer Bobby Flay has signed a new exclusive multiyear deal at Food Network. As part of his new pact with the Warner Bros.
Discovery-owned cable channel, Flay will take on active role in the development and production of his own series through his Rock Shrimp Productions, and new episodes of Flay’s primetime culinary competition series “Beat Bobby Flay,” “BBQ Brawl” and “Bobby’s Triple Threat” are already in the works.
While the financial aspects of the deal were not disclosed, a source close to the negotiations tells Variety that the new contract had a “robust” pay bump for Flay and marked the highest percentage raise for any WBD talent at a tumultuous time for the company.
Flay made his first appearance on Food Network when he co-hosted “Grillin’ & Chillin’.” Since then, has starred in dozens of Food Network programs, including “BBQ Brawl,” “Beat Bobby Flay,” “Brunch @ Bobby’s,” “The Flay List,” “Iron Chef America” and “Throwdown with Bobby Flay,” as well as numerous specials.
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