Bob Iger Says Next Month’s Beta Launch Of Combined Hulu-Disney+ App Will “Prepare Parents” For Union Of Spicy And Kiddie Fare
deadline.comDisney CEO Bob Iger says next month’s beta launch of a combined Hulu–Disney+ app will help acclimate families to the concept of Bluey being a couple of clicks away from American Horror Story.
Speaking to Wall Street analysts on the company’s quarterly earnings call, Iger didn’t identify any specific programming or details about how the two services would be separated for parents who prefer that.
He said he viewed a demo of the new dual service on Tuesday, announcing that it will launch in beta in December, with the full rollout due in March. “We are basically putting it in beta so that we can prepare parents, largely, to basically implement parental controls, because you’ll be able to access Hulu programming on the same app,” Iger said.
Assuming those best practices are implemented and the tools work as intended, executives see opportunities in terms of “upsell capabilities, in terms of increasing engagement,” Iger continued. “We found that where we bundle, we lower churn.
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