Bob Geldof New York Chicago city Boomtown BBC show band sanitizer Bob Geldof New York Chicago city Boomtown

Bob Geldof Says His Label Once Sent 1,000 of These Super Disgusting Promo Items to DJs

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There are a lot of ways for bands from overseas to make their mark in the U.S. Some of the standbys are relentless touring, hitting all the late-night talk shows and morning teams, or just putting out a killer album that is undeniable no matter where you're from.

And then there's the stunt Sir Bob Geldof said his label pulled in the 1970s when they were trying to blow his band The Boomtown Rats up stateside.

Appearing on the BBC's The One Show this week, Geldof revealed that his label had a very gross idea for promoting the "I Don't Like Mondays" band with U.S.

radio stations. "1,000 dead actual rats, which were ordered from the sanitation department of New York City," Geldof, 68, explained.

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