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Bob Geldof recalls disastrous dead rat publicity stunt

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completemusicupdate.com

Bob Geldof has recalled an early Boomtown Rats publicity stunt put together by the band’s US record label in the 1970s. It was so simple, but went so badly wrong that he reckons it is the reason the band never broke America.Now, every music journalist, radio presenter, TV producer, and other person of perceived influence has had piles of crap sent to them by record labels to promote new releases.

Especially if they were being a music journalist, radio presenter, TV producer or other person of perceived influence in the era when music PR meant sending a mountain of jiffy bags out every week, full of promo discs and other promotional crap.Most of that promotional crap became an annoyance between one and four seconds after it was unwrapped.

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