Bob Bakish Says Showtime Will Lean Into Franchises; Promises Brand “Still Matters” Amid Integration With Paramount+
deadline.comParamount Global CEO Bakish said today that while it “didn’t make sense to run Showtime as a 100% standalone organization,” he wanted “to make it clear that the [Showtime] brand still matters, and the slate is going to matter even more.” The label will “lean into franchises,” he told the UBS media conference. “We have not announced anything.
But you will see that as we move not 2023.” Bakish spoke broadly about moves within the company lately, which include layoffs and restructuring to create a lower cost, streamlined business. “It’s hard work.
It’s transformational. It does affect people. But it unquestionably will produce superior financial results and strategic results.” “We are embarking on a set of initiatives that we were planning on anyway because they are strategic, but we are definitely accelerating and using the current market as a catalyst,” he said.
High content costs, soft ad revenue and a cloudy economic outlook have media companies cutting workers, realigning divisions and in some cases (Warner Bros.
Read more on deadline.com
