January is shaping up to be a big streaming month. According to Nielsen, seven titles passed the billion-minute threshold from January 15 to 21, which is a first for the weekly Top 10 reports.
It probably won’t shock anyone that Bluey was at the top of the list, considering there were 10 new episodes added to Disney+ during this interval.
The series posted 1.5B minutes viewed, which is even more than last time new episodes were added. Nielsen says more than half that viewing was for the 10 new episodes alone.
A fairly impressive feat that continues to prove the power of kids content. The 2-11 demo was also responsible for more than 50% of overall Bluey viewing this week.
Read more on deadline.com