EXCLUSIVE: All3Media International is taking Blue Therapy [working title] worldwide. Channel 4 portfolio network E4 has commissioned a local version of the hit YouTube format and the distributor has taken global finished tape and format rights.
Blue Therapy explores the complex modern relationships of five young, diverse and aspirational couples via therapy sessions.
Set in a country house, the couples meet with relationship coaches to face up to the conflicts in their partnerships surrounding topics including race and interracial relationships, class, children, careers and gender role expectations.
The original YouTube series launched in 2021 as a six-part reality show that quickly became an online sensation, with episodes clocking up millions of views across multiple territories.
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