‘Blue Beetle’ Looks To Fly To $30M U.S. Opening – Early Look Box Office

deadline.com:

Unlike last August which was totally lacking product after Sony’s Bullet Train, the month looks to keep chugging even as the WGA and SAG-AFTRA strikes continue and many talent not permitted to promote.

Recently, Warner Bros/DC’s Blue Beetle hit tracking with an eye on a $30M start when it opens on Aug. 18. With Blue Beetle, Warner Brosis delivering what is arguably the first feature film superhero for Latino and Hispanic audiences.

The pic was originally conceived for streamer HBO Max, developed under the DC Walter Hamada-run regime, but transitioned quite early to the theatrical release schedule.

The Angel Manuel Soto-directed pic is very hot with Latino and Hispanic moviegoers, natch, right now on tracking; the movie’s unaided awareness (that section of polling whereby moviegoers aren’t prompted on upcoming movies, rather name them independently when polled) is soaring above that of Sony’s Gran Turismo.