Blake Lively Romance Pic ‘It Ends With Us’ First Day Presales Outpace ‘Where The Crawdads Sing’
deadline.comEXCLUSIVE: Tickets for Wayfarer Studios and Columbia Pictures’ It Ends With Us went on sale last Wednesday with presales outstripping that of Sony’s summer 2022 sleeper romance title Where the Crawdads Sing by nearly 4x in its first day.
It Ends With Us opens on Aug. 9. The news follows in the wake of the movie’s first trailer dropping earlier this year to a massive 128.1M views in its first 24-hours, the biggest female event trailer launch post Covid.
Part of the drive here is the fact that It Ends With Us is the highest-selling novel of author Colleen Hoover. Back in the summer of 2022, Sony worked wonders in turning Where the Crawdads Sing into a destination for female moviegoers.
The pic opened to $17.2M and did a great 5.2 multiple for a final domestic gross of $90.2M. The 3000 Pictures production cleared a net profit of $74M-plus.
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