Blake Lively Launches Blake Brown Beauty Hair Care Line, Explains Reason Why

justjared.com:

Blake Lively is launching a new brand! The Gossip Girl alum revealed the exciting news of the launch of her line Blake Brown Beauty on Wednesday (July 31). “Ever since I was a kid, through adolescence, early adulthood, motherhood, work, personal life, whenever, wherever, the single most identifiable part about me has always been my personalit— no?

Not my personality? Oh… My hair,” she amusingly began on the new line’s Instagram page. Keep reading to find out more… “It’s my longest companion in life.

For 36 years and counting. And like any relationship, it’s healthiest when you take good care of each other. To love it well, I’ve found a system that has worked wonders for me, a hack of sorts through decades of working with the very best people in the industry, and silly amounts of trial and error.

I spent 7 years (I know. It toggles between impressive and wtf took so long) obsessively developing every detail of my newest baby, @blakebrownbeauty,” she continued. “Why create a line if I had products that worked?