Wife wins over hubby again at the daily box office as Blake Lively‘s It Ends With Us, which she starred in and produced, made $5.5 million Wednesday, compared to Ryan Reynolds‘ Deadpool & Wolverine, which did $5.3M.
It marks the third day in the row that the Sony/Wayfarer Studios romance drama, directed and starring Justin Baldoni, has led the box office; the pic took second place last weekend with $50M to D&W‘s $53.7M.
Despite Alien: Romulus set to soak up $40M+ at No. 1 this weekend, It Ends With Us is expected to gross around $22M, off 56% from its debut week.
Some believe it can hold even better than that. D&W is looking at a $30M weekend. Summer is clearly not over yet. Propelling It Ends With Us to great heights is Lively’s social media at 50M strong and the popularity of the pic’s source material: the BookTok-fueled author Colleen Hoover.
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